PRINT & EDITORIAL.
How we use the power of this classic medium to wow your clients.
First we want to find out the purpose behind your project. In general print is either used to convey information (price lists, flyers, business cards etc) helping clients make a more informed decision or to get in contact with the business. Or it can also be used to promote a product, service or event (pull up banners, posters, print ads, flyers etc). We specialise in designing large scale books, magazines and brochures.
The size of the margins and grid is key in determining the amount of white space in a layout, this really changes the feel of the publication or marketing materials. Images are such a key visual element and the relationship to the story is crucial. So either the text is driven by the image or the image illustrates the story. For us it is so important to create a relationship between content and imagery.
Following this we then design your final product whether that be a book, a magazine or even a flyer. We take the layout and now add in the content, using our skills to choose fonts that work well together so that the design feels coherent. Using good design principles we direct the reader on what information is most important. We also can help you make decision such as what paper weight to use to bring your project together.