Olivia Cole is a young, luxury, aesthetics brand specialising in permanent cosmetics, filler and eyelash extensions. The expansion continues further with their lash trading academy offering courses in Lash Artistry all across the UK.
I was asked to modernise their existing logo, expanding on the trendy and luxury aspects of Olivia Cole. This meant that the icon and logo could be separated and used for modern purposes such as social media.
Following this a new website design that allowed for fast and simple online booking of their services and training courses. Complimented with a full range of marketing materials including pull-up banners, flyers, A-boards, an Instagram teaser campaign to launch the new brand and website.
We have now been working with Seb For 2 years and he consistently delivers work that is inspired and out of the box. He is dedicated, passionate and diverse, providing insights that have been instrumental in the evolution of our print, web and marketing work.
Owner of Olivia Cole Ltd.
The logo rebrand was one of the most important things to get right for Olivia Cole. It needed to be identifiable amongst her competitors and immediately give the impression to potential customers that they were professional, trustworthy and provided a quality service.
Going through the client brief I identified that a modern and luxury feel for the brand were very important. We then looked over her moodboard together and highlighted the logos that really stood out for them.
Following this I then created some initial concepts to talk through with Olivia Cole’s marketing team and find out what the client liked and did not like about them. This lead us to the final version which I then refined and paired with a classic font that fitted the industry perfectly.
To finish I provided multiple versions of the logo to allow it to be used in as many places as possible. I included a wide version, a stacked version, the logomark and the logo text separate. A monochrome version was also provided to be used on dark backgrounds where the normal version could not be used clearly.
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