Logo, Digital & Website Design
Olivia Cole is a young, luxury, aesthetics brand specialising in permanent cosmetics, filler and eyelash extensions. The expansion continues further with their lash trading academy offering courses in Lash Artistry all across the UK.
We were asked to modernise their existing logo, expanding on the trendy and luxury aspects of Olivia Cole. This meant that the icon and logo could be separated and used for modern purposes such as social media.
Following this a new website design that allowed for fast and simple online booking of their services and training courses. Complimented with a full range of marketing materials including pull-up banners, flyers, A-boards, an Instagram teaser campaign to launch the new brand and website.
DOTS worked hard at creating something that is original, appealing and simple to navigate and we are very happy with the outcome. In fact, we have had significantly more interest in Carbon Trap since the launch of the new website and see DOTS work as an investment that will pay dividends. We fully intend to use DOTS for all our ongoing design work.
Owner of Carbon Trap.
Working closely with Nicole we settled on three separate user personas that would be using their new website. We discussed such things as what brands they would like but most importantly the goal behind the user coming to their site and frustrations they may have in general or with competing beauty brands. Once we had this in mind we could begin designing the site.
We decided to use a 12 column grid system, to give the most flexibility as it can easily be separated into six sections, quarters, thirds or halves. This allows for a really responsive design that would work great on mobile which was one of the users main frustrations with other sites.
During the wireframing stage we decided on the user journey, where the most important elements should go so that the user could easily navigate to where they wanted. This was done for web and mobile with a special focus on making the mobile version as user friendly as possible.
Working with Olivia Cole brand colours and existing branding identity we designed the final version of the website paying attention to familiarity of things the users may already know to make sure button or forms are as user friendly as possible. This was then prototyped to test user interactions and to finalise design decisions.
You can see the website by watching the video on the screen below. You will also see the booking system we designed and built in action. Both the new user friendly design and integrated booking system led to over a 200% increase in sales through the website.
To complete the Olivia Cole rebrand we designed a range of printed marketing materials for them. As we now had another medium to help show the luxury side to the brand we took full advantage of it. For the business cards we went for a 400gsm weight with a soft touch finish, with the icing on the cake being the raised spot gloss to make them really stand out from the competition.
The flyers we went with a 250gsm gloss paper to carry on the premium brand identity. Here we paid particular attention to the hierarchy of text so that it would immediately draw in potential clients. The headline would capture their attention as well as the cover girl image that would engage them with eye contact. Overleaf the prices and information was clearly visible. This was complimented with an A board with the same style and it was designed to attract clients attention.
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