Client : Kahuka Ltd
Kahuka are a start-up who wanted to create and design a collection of Hawaiian themed flip-flops using memory foam soles and eco-friendly recyclable materials.
To come up with a brand that encompassed the fresh, modern and relaxed vibe of Hawaii and to create something entirely different to similar products on the market.
The product design needed to allow for five different colour-schemes; each design needed to be unique and yet still clearly belong to a collection. The Kahuka icon had to be able to stand alone independently to the logo. Lastly, packaging and printed marketing material were a part of the design brief.
We helped decided on a custom font which is reflective of the brand; clean and modern. We created an icon and logo which both relay the feeling of relaxing under a palm tree, surfing and enjoying the Hawaiian sun.
The colour scheme is classic yet modern and each colour complements each other whilst also being unique, individual designs; the colours include classic black, stone washed denim, baby blue, deep red and hot pink.
The package design is in sync with the eco-friendliness of the brand and allows the logo to stand out when printed on to recycled cardboard. It was important to encompass the brand values.
Overall, the design is illustrative and authentic, all the while portraying the relaxed vibe of Kahuka and exactly what the brief asked for.