Client : Olivia Cole Ltd
Olivia Cole Ltd are a young, luxury, aesthetics brand specialising in permanent cosmetics, filler and eyelash extensions. Their private flagships clinic is based in Milton Keynes, but recent months have seen the brand move their talents south, developing partnerships with clinics to help bring their trademark MicroShaded brows to the coastal areas. The expansion continues further with their lash trading academy offering courses in Lash Artistry all across the UK.
We were asked to come up with a new logo and brand guidelines that encompassed the trendy feel and luxury aspects of Olivia Cole Ltd. This needed to stay within the current feel of the business whilst modernising their current logo and branding.
Following this we then were asked to provide a fresh website design that allowed for fast and simple online booking of their services and training courses. We were then asked to hep with a full range of marketing materials including pull-up banners, flyers, A-boards and an Instagram teaser campaign to launch the website.
Selecting a font that was clean, modern but with a hint of luxury, we then paired it with a new simpler icon that used a pairing of the letters with a well known luxury feel to it and added the the border to distinguish it and tie it all together.
For the website, we used strong imagery with a black and white theme to match the luxury feel of the brand. The layout is clean, simple and with the emphasis on boogie your treatment or training course. We also added in a members section where the clients can view their upcoming bookings.
As the majority of clients were visiting on mobile we made a heavy emphasis on the site being not just mobile friendly but a simple user experience that was a pleasure to see and use.
All the other marketing materials were designed to be consistent with the website and mirror the luxury branding. This project is still ongoing and Olivia Cole's clients have been very positive about all the new changes.